For immediate release, 5th July 2018

SWEDISH FASHION COUNCIL EXCITED ABOUT THE LAUNCH OF THE “CHALLENGE THE FABRIC” AWARD – AND ITS FIRST NOMINEES 

The “Challenge the Fabric” Award seeks to raise awareness about viscose as an alternative to other fibres as well as challenge emerging fashion designers to explore the material as an alternative for their existing designs. Fashion designers from some of the most influential schools around the globe are challenged to design with textiles made from viscose, with the finalists’ collection to be presented during London Fashion Week.

Eleven emerging designers are nominated for the first edition of the “Challenge the Fabric” (CTF) Award. The award, initiated by Ekman & Co., along with contributing partners, will highlight creative talent and design expertise, and give the nominees the opportunity to create two to four looks made of viscose fabrics. The viscose looks extend the candidates’ graduation collection, thereby exploring the characteristics, qualities and future potential of viscose. At last, selected finalists will showcase their viscose designs to an international audience during this year’s London Fashion Week in September.

During London Fashion Week, the finals take place in two complementary events. As part of a panel discussion, industry experts will discuss how to sustain fashion with the help of new materials, highlighting the topic from the perspective of production and consumption. A fashion show will present the finalists’ collections, which will be evaluated by an international jury of fashion professionals. Ultimately, one winner will be announced and receive the CTF Award and €30,000.

Congratulations to the nominees for the first CTF Award: 

- Anna Bernal, Arnhem Fashion Design
- Brandon Wen, Royal Academy of Fine Arts, Antwerp
- Christine-Marie Valtonen, Aalto University of Arts, Design & Architecture, Helsinki
- Danni Jin, Tsinghua University, Beijing
- Elena Veleze, Parsons School of Design, New York
- Harry Freegard, Central Saint Martins, London
- Jae Won Koo, London College of Fashion
- Kajsa Willumsen, The Swedish School of Textiles, Borås
- Paolo Carzana, University of Westminster, London
- Yiyuan Sun, Donghua University, Shanghai
- Zhenyuun Yang, Beijing Institute of Technology

About CTF Award
CTF stands for Challenge the Fabric and is initiated by Ekman & Co in partnership with Altri, Arauco, Sanyou Group, and Södra. CTF aims at opening the dialogue about viscose as an alternative to natural and synthetic fibers, and in the long run contributing to a more sustainable fabric process for viscose. The background of the initiation of the award is that the fashion industry’s demand has reached peak cotton, exceeding the supply in recent years. The exploration of alternatives to fill the fiber gap is urgently needed and viscose might have the potential to be a solution.

For more information, contact:

Nina Elmersson                                                                               Jennie Rosén
Vice President Strategy & Project Ekman & Co                              CEO Swedish Fashion Council
nina.elmersson@ekmangroup.com                                                Jennie@swedishfashioncouncil.se